Identity and LED price on one highway structure.

The brief

The site needed long-range identity and live fuel price on the same structure. The pylon had to read at highway speed at night, and it had to review against local height, wind, and digital-display rules.

Site and program constraints

• Highway approach visibility, including after dark.
• Municipal height limit and wind load for a coastal market.
• LED price treated as part of the sign, not a separate box on the lot.

Scope

• Ordinance review for height, illumination, and digital display.
• Structural design for column, cabinet, price changer, and foundation.
• In-house manufacture of the identity package.
• Installation, lighting, and close-out inspection.

Solution

The price changer sits on the same engineered frame as the identity cabinet. Height and digital rules were researched before design was locked, so the structure that went to permit was the structure that could be built. Service access was drawn into the shop file with the faces.

Delivery

Engineering, permit, plant, and field stayed on one schedule. The pylon was manufactured in Montreal, then set and inspected on the Saint John lot as a complete identity and price package.

Result

The market sees one Irving pylon: identity and LED price, built for the approach, the wind, and the ordinance that actually governs the site.