Lettering that reads at hospitality scale.

The brief

Guests find the hotel from the approach, not from a highway pylon. The letters had to hold the Hyatt Place standard on this façade, at this distance, in this market.

Site and program constraints

• Readability from the actual approach, not only the elevation drawing.
• Façade mounting, anchors, and electrical access at building scale.
• Night illumination that still reads as the brand.

Scope

• Façade survey and approach sightlines.
• Letter construction, lighting, and mounting shop files.
• In-house manufacture and quality inspection.
• Installation, lighting, and inspection against the brand standard.

Solution

The set was drawn from the wall it sits on. Mounting, returns, and illumination were specified so the letters perform after dark as well as they do in the brand book. The Farmington set is the same letter standard as other Hyatt Place markets — built in-house so stroke and light do not drift.

Delivery

Survey, shop files, plant, and field installation were one package. The letters were inspected lit on the building, not only in the crate.

Result

Hyatt Place Farmington carries building identity that reads from the approach, installed to the same letter standard as other locations in the program.