Rooftop letters that have to read from the street.

The brief

The identity had to work from the street, not only from the hotel lot. Rooftop letters bring structure, access, wind, and permit questions that a façade set does not.

Site and program constraints

• Street-scale readability at rooftop height.
• Structure, anchors, and service access on the roof.
• Permit and installation logistics above the building, not on a lot edge.

Scope

• Building survey for rooftop conditions and street sightlines.
• Engineering and permit package for rooftop letters.
• Manufacture of the letter set in Montreal.
• Installation, lighting, and inspection at rooftop height.

Solution

Rooftop identity is a structural and access problem as much as a brand problem. We engineered the set for the roof it sits on and the street it has to read from, then installed it as part of the same hospitality program as façade letters.

Delivery

Permit, lift, electrical, and inspection were planned with the letter set — not left for a separate rooftop contractor after the crate arrived.

Result

Marriott Houston carries rooftop channel letters that read from the street, installed and inspected as building identity rather than a detached roof graphic.